Eco Chateau is a full wellness spa in San Diego that offers infrared sauna sessions, heavenly massages, colonics, juice cleanses, organic skin care and more. Both their beautiful locations have been called “Hidden gems in San Diego” and are known for their down-to-earth, caring, and amazing staff (and let’s not forget the cool penny floor). They invite you to come and achieve optimal Health + Wellness at either their Mission Valley or Sorrento Valley location.
Their problem: They were paying someone to do their social media but they weren't seeing the results that they were looking for. They wanted to attract new business, increase revenue and see the true personality of the brand being expressed online.
Results of our partnership
2X expected amount of attendees at latest event
290% increase in social media followers
New hires with social media as first touch point
Serving greater SAN DIEGO
Eco Chateau seeks to provide a restive respite from a busy and active world. Providing traditional services and innovative treatments in a luxurious spa setting. Utilizing sustainable business practices in pursuit of premier services.
Reaching potential customers
Eco Chateau quickly realized the value of connecting with its customers in San Diego and having authentic conversations. Through Facebook & Instagram, we have helped them:
Reach consumers in San Diego more efficiently & cost effectively than they could with traditional media
Grow their audience of people who wanted to stay updated on the spa’s unique content and offerings
Build awareness and business for their locations, products and services
-Christine McDannell, Owner of Eco Chateau
A comprehensive strategy
Gravel to Castle has an always-on media strategy on Facebook & Instagram aimed at acquiring fans, using ads in all placements targeted at those most likely to be existing or potential customers. The ads feature relaxing images and concise copy with a strong call to action. We target people representing Eco Chateau's core demographics within a 15-mile radius of the Mission Valley & Sorrento Valley locations.
Leveraging Instagram for an insane event turnout
How we doubled the amount expected attendees to show
We leveraged the power of Instagram and some of their most popular users (influencers) to make their latest event an absolute success. We reached out to numerous influencers to promote the event to their audience and it ended up bringing more people than we expected, which then led to many new memberships for the spa.
We helped them go From this: