We often come across the websites of many businesses that have the sizzle but not the steak. It's easy to get caught up in wanting to have all of the bells and whistles that make everything look good, but does it bring you new business? After all, that is the objective of having a website in the first place...
Questions to ask yourself:
1) Does the website for my business properly reflect the branding and positioning of my business?
2) How many appointments/purchases am I getting from my website? How much traffic am I receiving and from where are people coming from?
3) Does my website offer useful information and resources that visitors can use to help them with the problem that my business solves?
Consider the following factors as you prepare to (re)design your website..
Hire the Right Agency to Design Your Website
Before starting the process of creating your website, we recommend you be sure that you have picked the right agency that understands business in your specific industry. Does the agency understand your objectives, desired clients, marketing strategy, brand positioning, and overall vision? You better make sure that they do. Most website designers are designers first, business people second. As great as some of the work that these creatives produce is, it is important to make sure that the agency that you work with can put themselves in the minds of your clientele.
See Your Website Through The Eyes of Your Prospective Clients
Contrary to common belief, the website for your business shouldn't just be about your business – it should also be about serving the needs of your visitors and prospective clients. Your prospective clients are much more interested in hearing/reading about how you can solve their problem than they are about reading biographies and qualifications. Though they are important, it's more important to let them know how you can help them get to where they want to go. You need to let them know that they can feel comfortable buying from your business (and whether you can deliver to their main objectives).
Post Premium Content
You want to improve the lives of your visitors. You want to make them think "Wow, if I was able to feel this good after just visiting their website, imagine how great I would feel after buying from them!" We highly recommend that you include a "Resources" section on your website where you are constantly pushing new content that is relevant and valuable. Some of the best content that you can put out are how-to/tutorial videos, newsletters, blog posts, and podcasts. Posting those forms of content will:
-Attract new visitors to your website
-Increase likeliness of them to return and share your site with their network
-Increase the chances of them contacting you
-Position your business as an authority
-Increase SEO (search engine optimization) so that you can show up on Google
Be Mobile Optimized
Come on, it's 2017, your site better be mobile optimized by now... If not, find an agency that can take care of that ASAP. Check out a recent case study of ours to see how big of an improvement to our client's business a simple website redesign brought them.
Calls to Action!
We see a lot of websites that have great information on them but no calls to action. This is a problem because your visitors think to themselves "So, what am I supposed to do now?" when you aren't guiding them to where they should be heading. This is one of the most important keys of generating new business from your website. Either direct them to your store (online or physical) or send them to a contact from so that they can get in touch with you.
Having a great website is obviously crucial in today's age, but a great website doesn't just mean that it looks nice. If you are realizing that you need help with any of the areas that we listed above then get in contact with us right away so that we can help you get past the barriers that are holding your website back from generating new business.
-The Gravel to Castle Team