Leveraging the true power of social media marketing can be quite difficult at times. But, having a set of principles that you follow and understand can really help with successfully getting your business seen and heard when developing your online strategy.
Below are my 7 most powerful fundamentals of social media that I believe are vital to understand if you are wanting to really elevate your audience and increase revenue with this incredibly powerful tool.
Being successful with social media marketing sometimes requires that you listen to the rest of the world more than you talk. Check out your target audience’s online content and try to really understand their language and how they are interacting with each other. Understanding them will allow you to create content that really spark conversations that add value to their lives.
Quality will forever trump quantity. Having 1,000 people that love, share and engage with your content is much better than 10,000 people that simply just become another impression on your content’s stats. Don’t get me wrong, numbers are huge, but being known as quality will allow you to be seen as valuable (which is what business is always about, right?). Which brings us to our next principle…
Spending your entire time online trying to promote and sell your products will only disengage and annoy your audience. Unless they already are in love with what you offer and are consistently buying your latest products and services, they need to have a reason that they come to you. How do you do that? You create value. Focus on answering people’s questions and post things that somehow make their life easier. Their way off saying thanks will be by telling their friends about you and buying what you offer.
What is your main objective and game plan with social media? Whatever it is, stick to it. Getting lost and wandering off will simply just waste time and money. Focus on what it is that you are trying to accomplish and go make it happen. Trust me, I have drifted off on my social media strategy before and it can be a challenge to get back on track.
Blowing up on social media overnight is possible, but don’t sit there with your fingers crossed. Do more. This applies to life and business just as much as it does to social media. Success comes to those that work hard and constantly make smart moves (while still realizing that things do take time). Not doing anything will certainly never get you anywhere, but giving constant effort and being patient will eventually get you to where you want to go.
6. Acknowledge Others
You wouldn’t ignore someone who reaches out to you in person so why would you ignore them online? I do my absolute best to respond to every comment on any of my social media platforms (even though it is often very time consuming). Why do I do that? Simply because I want them to know that I appreciate their attention. This will let them know that I see them and am thankful for their engagement, which in return will make them want to continue being there for future posts.
7. Set The Tone
I am a firm believe that you should decide who you want to be in life and simply just become it, so why would social media be any different? Decide who you are going to be online, how your audience will see you, and just make it happen. Set the tone for your brand and the messaging that you will express. This is how you will be seen as an authority in your space and will eventually give you a lot of credibility (if done correctly).
What principle do you think is the most important? Comment below 👇🏼👇🏼
Need any clarity on any of these principles? Shoot me an email at firstname.lastname@example.org and I’d be happy to help.
Founder & CEO