If you aren’t attracting your dream clients, it’s probably because you haven’t positioned yourself to attract them. In order to fix this, there is something very important that you need to do…
Build a premium brand.
And I’m speaking from experience here! After landing the marketing director position at a very well known student housing company as just a 19 year old, I quit after just a few months when I booked a one-way ticket to Hawaii and started my company, Gravel to Castle. I was getting plenty of clients, but they certainly weren’t the ones that I had dreamed about working with. My ideal clients didn’t see the true value that I offered, therefore I had to settle for the “lower-end” clients.
Eventually, I decided to go all in on really establishing my brand and setting the tone for my true worth. No longer was I going to allow others to not see the true value that I offered to the world.
Since doing this, I have worked with numerous high-level entrepreneurs (most recently Peter Voogd) and instead of desperately having to go search for the next client, clients started to actually hit me up. Getting new business started to get much easier and I was actually attracting the people that I had always dreamed of working with.
To help you attract your dream clients, I’m sharing my 5 Premium Branding Hacks to help you position yourself as an expert in your field and showcase your true worth.
#1. Make People Go Crazy About You
Client experiences are everything. If the client isn’t happy, they’ll go next door.
What does this mean for your business?
It means that your business will come to an end. To prevent this, go all in on the client experiences, before, during, and after they work with you. Get creative because doing so will make them want to continue coming back.
This is also a great opportunity for you to create more credibility for yourself by generating testimonials and even get new business through referrals. The more people that are running around praising your name, the easier it will be to take your business to the next level.
#2. Make Them Remember You
How do you want your clients to feel after working with you? The goal should be to give them an experience that they will never forget.
The way to go about doing this is to evoke the right emotions when they interact with you. You need to speak their language, know their pain points, and relate to their desires.
Consider the five senses and how your clients can remember you through them:
I call that emotional branding right there!
#3. Stop Being Like Everyone Else
Too many people are “me too” businesses, causing them to be seen as average and not unique in any way. How in the world are you going to stand out it you look like the rest of the people in your industry?
You need to find out what makes you stand out. This is where brand positioning comes into play. It effects almost every strategic decision that you make, for this is how you distinguish yourself from the highly saturated competition.
Create a unique perception of you and your business by asking yourself:
“What space do I occupy when people think about my brand?”
“If my brand was a person (which often times it is), what would it wear, talk like, and act like?”
Answering these questions is what will help you set yourself apart and position yourself as someone totally different than the rest of the crowd.
#4. Create A Premium Image
This is one of the most important principles in premium branding. Setting a powerful first impression can do absolute wonders for your business, but you’ve only got one shot.
Over 65% of the population are visual learners, and around 93% of consumers place visual appearance and color above most other factors when looking to purchase something.
You know what this means, don’t you?
It means that you need to take advantage of the fact that your image can be a major deciding factor in whether or not someone buys something from you. I recommend that you put out content that is of the absolute highest quality possible. This means using a professional DSLR to record/capture your brand’s content.
Not only will that help you showcase a professional and premium image, it will also help you in initially grabbing people’s attention.
You get one chance to set a powerful first impression, make it a good one. Just like you would dress up sharp for a first date, you want want to have the same mindset for any time that you are putting your business out into the world.
#5. Show Up Where Your Dream Clients Are
One of the most powerful ways to get in front of the people that you dream to work with is to literally go straight to where they hang out at.
But where is that?
That’s what you need to ask yourself. If you sell surfboards, you would obviously want to be near the beach. Just like if you sold snowboards, you would want to be somewhere that it snows.
But sometimes it isn’t as obvious as that, sometimes you need to collect actual data. To do so, go out and actually communicate with your dream client avatar.
Find out what events they attend, clubs they are involved in, where they go on the weekends, etc.
Don’t assume you know your team clients until you collect actual data from them.
Let me leave you with a challenge:
Now that you’ve read about each hack, go through the list just one more time and choose just one strategy to go all in on right now. Whether you are a coach, consultant, own a service based business or a brick and mortar business, these 5 Premium Branding Hacks will help you attract the people that you know you deserve to work with.
Take just one step at a time, and I know for a fact that you will see tremendous results in your business.
To you attracting your dream clients,